Cheaters tend to assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of traffic or how to look it up themselves. IMC plans are vital to achieving success. First things first: you check the current site rankings (if any). Search engines work through user queries, and the results...
Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Writing for humans is just the first part of your SEO strategy and one that works...
From a marketing standpoint, you can refine a website to target a niche audience. your product is a mobile app). If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it - using manual or algorithmic actions. In other words, there is a magic number for what percentage of a page's...